One Word: iPhones

One of the most popular devices in the world is the Apple iPhone. Famous beyond imagination, loved more than words can express, the iPhone is everywhere and it is virtually impossible to get away from. Year after year, Apple introduces another iPhone to continue their series of creations. As of September, the iPhone 6/6+ has taken the spotlight and has been accompanied by an arsenal of commercials and other advertisements.

In this iPhone 6/6+ commercial (look at their hands), Apple highlights the new "Health" app they've added to the phone. This little app simply provides an easy-to-read dashboard of the owner's health and fitness data, telling the owner things such as their heart rate, calories burned, blood sugar, etc. The commercial is simple and it primarily uses an appeal to wit and humor in order to make consumers want the phone.

Although the commercial is a dialogue between the owners of the iPhone 6 and 6+, it looks more like a dialogue between the phones themselves since they are the only images shown throughout the commercial, aside from the hands of the owners.

 In most cases we just naturally find this humorous or interesting. We like to see inanimate objects with feelings or emotions, it draws us in. The humor and wit of the commercial is demonstrated through the dialogue between the two phone owners, somewhat emulating that of a friendly competition between an older, mature brother, and his younger, somewhat goofy brother. The owners take a few shots at each other, going back and forth with various health statistics their phones have gathered about them throughout the course of the day. The owner of the iPhone on the right wins in the end because he had a lower calorie count than the owner of the iPhone on the left. But the owner on the left doesn't seem to mind, after all, those 1,230 calories of funnel cake were "delicious." This portrays the typical scene of a younger brother and his crude, simple comments that he makes towards his older sibling during a debate.

The actual voices as well as the hands used in this commercial are of some significance. The voices are pretty even-tone throughout the commercial. They are calm, sound natural, and they enunciate their words just as they should. These things come into play when selling a product. Admit it, we're a shallow society, and sometimes we can be bought over by attractive people or pleasing voices. So the usage of ear-pleasing voices could help persuade consumers to buy. I hope you looked at the hands of the men holding the phones. Their fingernails are clean, smooth, and nicely trimmed. Their skin is smooth and free of any blemishes.We'd hate to see some ugly nub fingers with barbecue sauce slathered on them, we wouldn't want to see jagged fingernails or scarred hands. Notice how they hold the phones and how calm their movements are, their scrolling and screen-tapping. You as well as I know that it is quite rare for anyone to operate their phone in such a way, we typically hold it in one or both hands and use our thumbs to scroll and select.  These hands were used in order to make the commercial more appealing.

Although it was a seemingly simple commercial, there was certainly more than meets the eye in order to persuade consumers to purchase the iPhone 6.