If you haven't seen it yet, here is an advertisement for the Chittlins N' Thangs Restaurant here in Sacramento. This billboard uses the family image as well as its humorous restaurant title to appeal to customers.
First off, this image of the family that owns the restaurant could be an example of plain folks advertising. They just look like an ordinary family posing for a picture, looking happy and such. They make it seem as thought any typical family is warmly welcomed at the restaurant. It is as simple as that. A mother or father could also see this and feel as though eating at Chittlins N' Thangs will bring their family together, will bring them happiness like the family in the picture.
As for the name Chittlins N' Thangs, well, it can be seen as humorous depending on ones sense of humor. When saying the name of the restaurant aloud, it sounds like someone with a southern accent, and some people tend to mimic southern accents because they think they sound funny. The name is also unique and not typical like Mcdonalds, Burger King, or Wendy's, so this could draw new customers in. One might want to eat there just so they can utter the phrase "Yo I was at Chittlins N' Thangs today."
Do notice that "Soul Food" stood out the most due to its size. Perhaps this was done because it is essentially a summary of the rest of the billboard and if a driver sees this while craving soul food they'll think "Oh damn, I should read the rest of this sign to find out where this place is located."
Goodbye fellow organisms.
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