L.A. Dodgers outfielder, Yasiel Puig
This advertisement utilizes certain techniques and appeals in order to get people to buy the product. Specifically, it appeals to achievement, uses bribery, and also uses testimony.
The appeal to achievement is demonstrated through the phrase "Elevate your performance." It encourages the readers, if they play baseball, to enhance their performance on the field by wearing these sunglasses that apparently succeed in blocking out the big bad sun. And if their performance is enhanced, then they will win their games, thus showing the appeal to achievement.
Bribery runs rampant in this add, "Buy these, and get these FREE." "Score a FREE casual sunglass!" "Free Shipping." "90-Day Money-Back Guarantee." It doesn't take rocket science to see the bribery in this ad. All of this "free" talk and "money-back" gives a desirable extra something. It makes the reader want to buy the product because they'll be getting more than they asked for.
The testimonial advertising technique is shown through the usage of Yasiel Puig. "L.A. Dodgers rookie phenom Yasiel Puig prefers Rudy project sunglasses - on & off the field." Puig is a famous baseball player, so if one were to see this ad they would think "A famous person is wearing this so it MUST be good."
This ad definitely tried really hard to make the reader want to buy the product. I agree with your observations that the marketers used bribery a lot. It seems like if they are giving away all of the free stuff, they won't make any profit! Also, this ad is barely talking about the product itself. It is essentially trying to sell you something based off of bribery and a testimonial from a famous baseball player.
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